It’s interesting to watch all the format changes happening among the social networks. I think Google Plus has been making the biggest changes lately. They’ve made a couple major changes that affect your profile.
They’ve gone through a few changes on profile cover pic formats lately. When I first setup shop on g+ The cover pic was about as big as the size Facebook is currently using. Then they made a huge leap to a huge image. Although I generally tend to think bigger is better I’m not sure I felt that way about this huge cover image. Why? Because when you would first land on someone’s profile you would only see about the lower 20% of the cover image. You’d have to scroll up to see the entire shot. By the time you reached the top you would lose the rest of the information, profile pic, etc… To me this just looked like something was broken.
Recently g+ has gone back to a smaller format, but this time, on the left side of the header area your nice little round profile pic, name and vitals overlay a blurred out cropped section of your cover photo. It’s kind of a cool effect and I like this idea much better.
Okay, this one took a long time in coming and it’s no innovation, as all the other social networks have been doing this for years. Until recently the URL linking to your g+ profile would start with plus.google.com/… and then would be followed by a long string of characters that were cryptic and made no sense. Now you can have a shorter, more useable URL. Mine is now http://plus.google.com/+tedvieira. Finally!
Why Does This Matter to You?
If you’re already on Google Plus you already know about these changes and probably have your own thoughts on these recent changes. But if you’re a photographer and you’re not on g+ (yet) you’re really missing out. This network is really a fantastic place for photographers. I still visit Facebook regularly when I want to check in with friends and family, but I am much more involved in photography on g+. I’m in several photography-based communities and it’s a much more satisfying experience when it comes to photography – Amazing and inspiring work from other photographers, better discussions about photography and more informed feedback as well.
Also, let’s not forget that this is GOOGLE’s network! As far as developing better SEO for your photography and your website, there’s no better place to post your content when it comes to having it quickly indexed by Google. If you’re looking to better your online marketing efforts, why would you not take advantage of being able to deliver your content directly to Google’s front door? It’s just smart.